Yet another interesting mid-August story.
This article appeared a few days ago on boing boing about Wikipedia being (ab)used by BBC to spread information about a forthcoming online alternate reality game.
Now the discussion is almost over, but the boingboing conversation is in my opinion a must read.
You can also be interested in the original post on Wikipedia and the actual one (after the Wikipedians review process).
Here's also BBC's official response.
Now, stepping aside from ethical considerations, I find this extremely interesting (and actually brilliant to some extent).
On one side, this is yet another proof of how wikipedia is now being valued as authoritative by public opinion (at least by the portion that actually uses it); on the other side, this whole ado had the effect of bringing some extra attention to the BBC show (Wilde docet) while making clear how foolproof Wikipedia is, since it auto-corrected (meaning it expelled the factious bits) in such a short time.
Of course the problem of information spamming and viral marketing exploits exists in the read-write web, but what I'm trying to point out is that this is the place where that kind of stuff can be patched for, while on mainstream media it simply hides between the lines, soon becoming history and poisoning information for the time being.
Update:: for what's worth, this is entry #600 of All Things Bru :)