Adriana Lukas - Disruption and Implosion (Just Bru)

Adriana Lukas - Disruption and Implosion0

Posted by Bru September 2, 2006 2:47 PM

Blogs are just the tangible part of social media. There is more behind that.

Why enterprise vision doesn't work? [...] Because there's nothing in it for them (people)

Army

Enterprise [...] as an army. That's on one end of the spectrum. At the other end of the spectrum, there's the agent, where the individual really means to get the job done.

If you're closer to the agent metaphore, we can talk (about social media)

Social Fabric

Using social media is a good way to improve a social fabric in the enterprise, which usually is ripped up
the idea is to strenghten social network (fabric) in the company.
[...]
Imagine each individual as a single thread.

1% creators - who might start a group 10 synthesizers - participate actively and author content 100 consumers - who benefits from the community
this is actually a quote from horowitz on yahoo groups.

Too much information

There is no such thing as too much information
[..] it's not a pool [...] it's like a orrent [..] so you have to navigate [...] and be able to do something else as well

Radar

this is very exhaustive [...] keep running around exploring.

The trick is creating an information web, [...] finding who does the job for you

All this stuff makes really sense to me and the work I'm doing with Headshift within other enterprises and organizations. I invited the audience of this speech to come over to my own speech tomorrow to continue the conversation.