The Message of Electric Light

By
Bru
on July 27, 2006 8:00 AM | | Comments (0) | TrackBacks (0)

from "Understanding Media", M. McLuhan:


[...]the message of electric light is total change. It is pure information without any content to restrict its transforming and informing power. [...] Except for light, all other media come in pairs, with one acting as the "content" of the other, obscuring the operation of both.

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