Points of view on media evolution0
I saw an interesting pattern here and I want to share this with you:
On friday 13th and saturday 14th there's been the “Crescere tra le Righe” Convention, a meeting and conversation place for young, editors and government (to roughly quote the subtitle).
One of the main themes has been DDT (Digital Terrestrial Television). During this convention Beppe Grillo, major Italian comic actor famous for being politically outspoken in his shows and strong Internet evangelist, did some harsh critics to the media scenario, announcing that “DDT is a dead technology, you can find everything on the internet, for free”.
La Repubblica's website has an article about the event, while on Grillo's blog you can find a few audioclips of his “interrupts” to the convention (in Italian, obviously, and quite low quality).
Yesterday, Seth Godin quoted an article appeared on Slashdot about the loss of radio listeners (4%, that's a huge number) and the raise of online listeners (almost 10 Million people, adding up to 54M):
In the meanwhile, on we-make-money-not-art I read of this piece about souvenirs from the earth:
Can you see what I see? Can you guess the pattern? I'm sure you do. Let's talk about it.
On friday 13th and saturday 14th there's been the “Crescere tra le Righe” Convention, a meeting and conversation place for young, editors and government (to roughly quote the subtitle).One of the main themes has been DDT (Digital Terrestrial Television). During this convention Beppe Grillo, major Italian comic actor famous for being politically outspoken in his shows and strong Internet evangelist, did some harsh critics to the media scenario, announcing that “DDT is a dead technology, you can find everything on the internet, for free”.
La Repubblica's website has an article about the event, while on Grillo's blog you can find a few audioclips of his “interrupts” to the convention (in Italian, obviously, and quite low quality).
Yesterday, Seth Godin quoted an article appeared on Slashdot about the loss of radio listeners (4%, that's a huge number) and the raise of online listeners (almost 10 Million people, adding up to 54M):
Once satellite etc. is standard equipment in new cars, that's the last straw.There's an update today on Seth's site about the numbers, but the concept (for the purpose of this post) is valide nonetheless.
People will pay to control their media. They'll also pay for the long tail. They'll also pay to avoid commercials. 3 strikes...
In the meanwhile, on we-make-money-not-art I read of this piece about souvenirs from the earth:
“Can television one day be something completely different from the content the entertainment industry is currently serving us? Can TV be an ”art terminal“ that brings a slow, inspiring flow of funky images into people’s homes, [...]”At first the idea made me smile... then I started realizing that, after all, I don't want to get one-way dull entertainment or pre-digested information from TV anymore (and I actually don't get it already), so the idea of redeeming it as an art terminal started to sound very, very appealing!
The idea is that the “silly box” could be used as an ever evolving painting which displays silent slow moving images instead of shows and TV series which do not really interest us.
Can you see what I see? Can you guess the pattern? I'm sure you do. Let's talk about it.
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The guy behind the red nose and this blog is Riccardo "Bru" Cambiassi.