Social Software for Social Enterpreneurs0
Lee publishes some details about the session on Social Software at the Skoll World Forum for Social Enterpreneurs, and points out 9 simple hints for those who want to get started on social software.
1. Start a weblog and persuade everybody involved to talk about their work in an open, honest and engaging way
2. Use a newsreader; find and read all relevant weblogs and other online sources in your field of interest
3. Offer RSS feeds for your content and make sure you can be found on Google, Techorati and other search engines
4. Find other weblogs that talk about issues of interest, find intersections with you own work and comment on them / link to them to begin connecting your conversations with the wider world
5. Take photos of what you do and tag them on Flickr with terms related to your area of work
6. Put links up on Del.icio.us with similarly relevant tags
7. Get yourself onto LinkedIn and other online social networks, talking and writing about what you do
8. Use an internal wiki to organise project documents, to do lists and commonly used information
9. Offer Weblogs to your partners and supporters so that they can talk about the issues too - then when people are posting regularly, aggregate the content using user-defined keywords or tags and perhaps apply some form of text analysis to identify common themes
This results especially brilliant at the light of the conversation started by Hugh McLeod about risks (and opportunities nevertheless) for enterprises entrusting advertising agencies to run their own blogs.
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