Eye googling0

Posted by Bru March 3, 2005 1:40 AM

Eyegoogletrack Even if you're not an expert in eye tracking, the results of this research about hot-spots in google interface published by Enquiro shouldn't surprise you too much:
User fixations (where the eye “stops”, thus acquiring data) concentrate in a triangle shaped area at the top left of the data portion of the screen, thus including top sponsored ads and the first few positions of the organic results.
The other noteworthy thing is that sidebar sponsored links get very little attention (so mind that if you are planning an ad campaign), while the article doesn't say anything about scrolling. One of my ideas is that is better to be 9th or 10th than being 6th on a result page. That's because on google you have to scroll to the bottom of the page in order to go to the “next page”, or just to see how long the gooooogle is (just to quote Donald Norman once more), and being 9th or 10th will position you very close to bottom page commands.
Oh, and I like this quote:

Clicks happen pretty quickly. It just shows that search marketing is a real estate game. It’s all about location, location, location.

Thanks Onino for the link.


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